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Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak. January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Silverpop Vtrenz Webinar: "Do More. Earn More. Automate BtoB Marketing Tasks" by Vtrenz, Inc August 2008 - (Free Research) B2B marketers have a broad range of responsibilities, from tactical execution to strategic visioning & scramble to fill the sales pipeline with leads, build their teams, establish standard processes and demonstrate a ROI. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies (E-mail this company) Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.  (SERVICE) GO TO DETAILED REPORT

5 Tips to Turn Your Website into a Marketing Machine by HubSpot June 2008 - (Free Research) Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Tips to Turn Your Website into a Marketing Machine. by HubSpot June 2008 - (Free Research) Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How to Accelerate Time to Market of AJAX and Flash-based Applications by Keynote Systems February 2008 - (Free Research) This Webcast explores the steps necessary to delivery a positive and rich user experience utilizing AJAX and Flash-based applications. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Blogging for Business by HubSpot June 2008 - (Free Research) Blogs are no longer just online personal journals - they are now key business tools. View this webinar and find out why. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Keep Your Web Customers Coming Back: Three Improvements to Enhance Your Customer's Experience by Cisco Systems, Inc February 2008 - (Free Research) Read this whitepaper to learn how to ensure a positive Web experience for your customers. Discover three steps you can take right now to enhance your customer's experience. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies. Akamai Technologies managed services address core weaknesses of the public Internet, using the Akamai platform - 25,000 servers across 69 countries - to detect and avoid problem spots.  (SERVICE) GO TO DETAILED REPORT

Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers by IBM. May 2008 - (Free Research) This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two important segments. (WHITE PAPER) GO TO WHITE PAPER

Astea Alliance Application Extensions by Astea International Inc. (E-mail this company) Application Extensions include: Analytic facilities, which provide real-time analysis of business performance; Customer portals, allowing access to timely & accurate data about customer account or service orders; & Mobile capabilities, that empower field forces to fully participate in corporate goals for revenue optimization & customer retention.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Removing Internet Anonymity Barriers with IP Intelligence by Digital Element. January 2008 - (Free Research) NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers by Silverpop Systems Inc. August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Forrester Research: Web Content Management for External Sites by SDL Tridion August 2008 - (Free Research) Read this white paper to discover how to implement comprehensive Web Content Management (WCM) to establish an effective Web presence. Explore the steps necessary for managing and delivering persuasive content experiences. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Search Engine Optimization (SEO) 101 by HubSpot June 2008 - (Free Research) What is SEO? Why is it important? Attend this free webinar to learn what you need to know to optimize your site for search engines. This webinar will cover the basics of SEO, what you need to know to get started or hire a consultant. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The Call for More Progressive Self-Service by Pitney Bowes Group 1 Software July 2008 - (Free Research) This white paper reviews five best practices that make flexible Online Billing meet and exceed customer expectations. E2 suite offers a proven online account management solution that makes it easy to incorporate these practices into your business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The On-demand Document Management Advantage: Five Tests to See If Software-as-a-Service Is Right for Your Application by SpringCM April 2008 - (Free Research) This white paper has five tests to see if Software-as-a-Service is right for your application. It will also discuss how Document Management enables an organization to effectively and efficiently control and leverage its content. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

8 Seconds to Capture Attention: Silverpop’s Landing Page Report by Silverpop Systems Inc. August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc. August 2008 - (Free Research) Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information etc, and it also provides marketers a rich opportunity to develop strong customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

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