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KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Strategies for Distributing Your Online Content: Why, Where and How by KnowledgeStorm Webinars (E-mail this company) July 2006 - (Free Research) In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Engage Me! Web Experience Management as the New Business Imperative by FatWire Corp. July 2008 - (Free Research) In today's world, organizations have to compete for customers attention like never before. WEM (Web Experience Management) is a new business imperative, driven by demand for engagement that will only grow, not diminish. This white paper is designed to advance your company's engagement strategy and drive you towards the successful practice of WEM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Unified Information Intelligence: Gain Active Intelligence from Content and Data by Attivio, Inc. May 2009 - (Free Research) This paper explores Unified Information Access technology and solutions and benefits for businesses and users. It offers solution examples: case studies meant to illustrate how UIA can be successfully applied. And it provides a Getting Started roadmap for organizations that wish to identify and implement a UIA solution. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Podcast - Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company) November 2006 - (Free Research) This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company) November 2006 - (Free Research) This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Building a Global B2B Brand by Wipro Technologies June 2009 - (Free Research) In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Globo.com customer story by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Social CRM Comes of Age by Oracle Corporation April 2009 - (Free Research) Web 2.0. Collaborative computing. Social media. And now Social CRM. These terms are used interchangeably, and often, to describe the massive transformation taking place across organizations today. What strategies and tools do the newest CRM solutions provide to leverage this new reality? Read this white paper to learn more about Social CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple Touch Points by SAP America Inc January 2009 - (Free Research) Check out this article to discover how companies that provide convenient touch points and deliver positive customer experience enable customization of product interaction and achieve a competitive edge with consumers. (JOURNAL ARTICLE) VIEW ABSTRACT | GO TO

TowerGroup Mobile Banking Forecast 2009 by VeriSign, Inc May 2009 - (Free Research) Check out this TowerGroup report to review a forecast for consumer mobile banking between 2008 and 2013. It also provides a call to action for banks and vendors seeking market leadership in the fastest-growing delivery channel. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

The Business Benefits of Xenos Enterprise Server™ by Xenos Group Inc. June 2009 - (Free Research) Explore customer examples that illustrate the range of business applications implemented in production based on Xenos solutions with Xenos Enterprise Server (Xenos ES) components, by market segment. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Security For Online Banking That Users Want and Will Pay For by PhoneFactor, Inc. February 2009 - (Free Research) Read this paper to learn how security threats affect online banking customers, their current security levels and their interest in adopting more security measures. It discusses findings of a study conducted by Harris Interactive that examines how customers perceive the value of PhoneFactor, a unique phone-based authentication solution. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Why Enterprise Application Search (EAS) Is Crucial To Your ERP System by IFS June 2009 - (Free Research) There are plenty of appliances that provide Google-like enterprise search but these tools are no replacement for true enterprise application search. This white paper explains the difference between these technologies and how they can help or harm your company. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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