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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers by Silverpop Systems Inc. August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Is Your Network Ready? - Meeting the Challenges of Today's New Communications Environment by Alcatel-Lucent August 2008 - (Free Research) Demand for new, blended services by consumers and enterprise customers is driving service providers to deploy next generation, IP-based networks. This paper examines the steps you’ll need to follow to ensure success in completing network transformation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

ISYS: Desktop Search Engine - Enterprise Search Tool by ISYS Search Software ISYS:desktop 8 is an enterprise-class desktop search tool designed to enable search, navigation and discovery across individual PCs, shared folders and large corporate networks.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Paradise by the Dashboard Lights: Using Portals to Support BI Initiatives and Provide Insight into Enterprise Operations by Accela Communications October 2008 - (Free Research) Join David Gootzit from Featured analyst firm Gartner Inc. and Joel Stanesa from IBM Business Partner Perficient and learn how enterprise portals have become the primary access point to information and how it can be used to deliver dashboards to… (WEBCAST) GO TO WEBCAST

The Buyside and the Three Phase Evolution of Electronic Trading White Paper by Advent Software, Inc July 2008 - (Free Research) This paper presents the buyside with a framework that offers a vision for the trading platforms. This framework explains why the future of trading belongs to independent broker-neutral systems supplied by software firms rather than sellside brokers. (WHITE PAPER) GO TO WHITE PAPER

Vestcom International: Personalization Drives Repeat Business by Exstream Software April 2008 - (Free Research) Vestcom International is a New Jersey-based firm that offers end-to-end personalized communication solutions. Vestcom used Exstream Software's Dialogue solution to design a sophisticated relationship management program that is fostering... (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

BlueHornet Whitepaper - Best Practices for Transactional Email Messages by BlueHornet Networks, Inc. August 2008 - (Free Research) This paper helps email marketers and online retailers to optimize transactional email messages to improve customer service, enhance brand recognition and increase revenue. You'll learn how to stay compliant while increasing email value. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages by Bronto Software October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software October 2008 - (Free Research) Learn how using a web 2.0, or interactive strategy, in email marketing will keep your prospects and customers engaged. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc. August 2008 - (Free Research) Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information etc, and it also provides marketers a rich opportunity to develop strong customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

8 Seconds to Capture Attention: Silverpop’s Landing Page Report by Silverpop Systems Inc. August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

TransPromo Opportunities in a Digital World: Electronic Adaptations in an Era of Mobile Communications and Distracted Customers by Pitney Bowes Group 1 Software September 2008 - (Free Research) This whitepaper traces the evolution of E-Transpromo, demonstrating the increasingly important role across new media. It explores self-service web portals, online banking and bill consolidators, cell phone bill pay, and secure transaction email. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

GFI Web Monitor by GFI Software Ltd. GFI WebMonitor also allows you to monitor user downloads in real-time, letting you block file-types such as mp3s.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

The On-demand Document Management Advantage: Five Tests to See If Software-as-a-Service Is Right for Your Application by SpringCM April 2008 - (Free Research) This white paper has five tests to see if Software-as-a-Service is right for your application. It will also discuss how Document Management enables an organization to effectively and efficiently control and leverage its content. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Eight Strategies for First Rate Customer Service by Cisco Systems, Inc. February 2008 - (Free Research) This paper provides eight strategies for creating a relationship with your customers that will keep them coming back. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Local Businesses Are Becoming Market Leaders with Affordable Search Engine Marketing by BuyDomains.com November 2008 - (Free Research) This white paper reviews emerging trends in online marketing that are impacting local businesses and examines the benefits entrepreneurs can achieve by making affordable, uncomplicated investments in search engine marketing. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Process Management and Workflow Solutions by Captaris, Inc. Captaris Workflow provides flexible, integrated business process workflow automation for organizations using Microsoft software, enabling productivity, accountability, and compliancy. Captaris Workflow tasklists can be delivered to Outlook, CMS, SharePoint, Captaris Workflow Webaccess, a web portal, or a wireless device.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

The Messaging Innovation Imperative: The Rise of Individualized RSS as Personalized Messaging Medium by Silverpop Systems Inc. August 2008 - (Free Research) This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies (E-mail this company) Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.  (SERVICE) GO TO DETAILED REPORT

Akamai Services for the High Tech Industry by Akamai Technologies (E-mail this company) Akamai solutions for high tech companies provide a high-quality user experience that improves the success of your online activities. Whether your goal is to increase downloading of electronic software or to drive greater adoption of your B2B portal, Akamai can deliver to your customers faster software and page download times across the globe.  (SERVICE) GO TO DETAILED REPORT

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

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