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ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
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Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers by IBM

May 2008 - (Free Research) This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two important segments.
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Vestcom International: Personalization Drives Repeat Business by Exstream Software

April 2008 - (Free Research) Vestcom International is a New Jersey-based firm that offers end-to-end personalized communication solutions. Vestcom used Exstream Software's Dialogue solution to design a sophisticated relationship management program that is fostering...
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