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ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com
October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Creating Sales Opportunities with Lead Scoring by Genius.com
October 07, 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Social Networking: Engaging the Social Customer by Microsoft
June 09, 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Using Webinars to Engage Prospects by Citrix Online
August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online
December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online
December 01, 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

9 Management Practices for Exceptional Webinars by Citrix Online
August 19, 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Your Salespeople Will Love by Oracle Corporation
September 2007 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation
September 2008 - (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division
September 2009 - (Free Research) This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

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