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Browse Directory>   Business Solutions>  Sales and Marketing>  Marketing Management
 
ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com
October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Creating Sales Opportunities with Lead Scoring by Genius.com
October 07, 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improve Customer Relationships Using the 2007 Office System by Microsoft
September 09, 2009 - (Free Research) This webcast demonstrates how Microsoft software can help you develop more profitable customer relationships by simplifying how your employees work with colleagues, partners, and customers.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2 by Microsoft
September 09, 2009 - (Free Research) Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Grow Your Business with Microsoft Dynamics CRM by Microsoft
September 09, 2009 - (Free Research) View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The Virtual Presenter's Series: Start Right. Design Right. Present Right. by Citrix Online
August 19, 2009 - (Free Research) View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Using Webinars to Engage Prospects by Citrix Online
August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online
December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online
December 01, 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

What Causes Webinar Attendees to Bail by Citrix Online
August 19, 2009 - (Free Research) Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improving Marketing Measurements, Operations, & ROI by Citrix Online
August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Increase Profits and Customer Satisfaction in the Communications Industry by Infor CRM
December 05, 2008 - (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Addressing the challenges of implementing a customer-centric strategy by Infor CRM
December 05, 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation
September 2008 - (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

actiTIME 2.0 - Time-Tracking Software by Actimind, Inc.
September 2009 - (Free Research) actiTIME is a time-tracking application for small and medium size teams. It helps improve business process, analyze performance and reduce costs. It provides an easy way to track time, manage job assignments, generate reports and prepare billing data.
(DEMO) GO TO DEMO

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division
September 2009 - (Free Research) This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division
September 2009 - (Free Research) This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses by SPSS Inc. Worldwide Headquarters
February 2009 - (Free Research) Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Turning Results into Rewards: Survey Analysis and Reporting by SPSS Inc. Worldwide Headquarters
February 2009 - (Free Research) Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Boost ROI with Faster, Easier, VISUAL Analytics by SPSS Inc. Worldwide Headquarters
February 2009 - (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Multi-Channel Mayhem: Tapping the Customer Experience for Competitive Advantage by SAS Institute Inc.
August 2009 - (Free Research) This webcast focuses on results from compelling research that is focused on multi-channel customer management. This research will help marketers better manage the multi-channel customer experience and develop future strategies.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Tips from the Trade – Competing on Web Analytics by SAS Institute Inc.
August 2009 - (Free Research) The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Tips from the Trade – How to Execute Campaigns That Deliver ROI by SAS Institute Inc.
August 2009 - (Free Research) Watch this webcast to learn how changing your approach to campaign management, and using predictive analytics to drive decision-making can allow you to deliver more of a return on investment (ROI).
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Business Wire hosts award-winning events for client education with GoToWebinar by Citrix Online
June 2009 - (Free Research) Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

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